Question

Explain the special features of wholesalers

Answer 1

The special features of wholesalers:

• The wholesalers are part of distribution channels for an organization. Their main objective is to buy goods in ‘large quantities’ and sell them to consumers.  

• They buy the goods from the ‘manufacturers and sell them’ to the consumers in small quantities.

• The main goal of wholesalers is to earn profits. Wholesalers buy goods in large quantities from various manufacturers.  

• He stores them in his warehouses and sorts the goods according to their weight, size, and content. Thereafter he packs them well to be sold to the retailers.  

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