Question

explain the structure of ppc.....best answer will get brainleist...

Answer 1

AdWords PPC Account Structure. Campaigns – Each ad type has its own campaign (example: text, remarketing, display, etc.) Based on thematic groups – several types of levers can be utilized at the campaign level including ad scheduling, geo-targeting, budget, mobile, and ad rotation.
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Answer 2

Hey ❤.

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Ans :- According to Kelly O’Connell, PPC Architect at CPC Strategy, PPC architecture has a significant impact on:

Reporting – You can report on different levels (example: brand, categories, etc.) easily if you have an organized campaign structure.
Optimizing – Account updates become easier with a clean account structure.
Quality Scores – Ad copy to keyword relevance increases quality score.
Build Outs – Growing accounts becomes easier with an organized account structure.


“Also when it comes to reporting, the visual is really important. How you label your campaigns (not necessarily labels in AdWords) but labeling your campaign names with the campaign type (ex: Trademark_Best Buy or Brand_Samsung makes it easier to filter and report on specific campaign types.
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