Question

Explain the terms product item and product line in the context of product mix . Why and how product mix is changed

Answer 1

Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. For example, your company may sell multiple lines of products. ... The four dimensions to a company's product mix include width, length, depth and consistency

Answer 2

Explanation:

➡️ Product mix width refers to the number of product lines an organization offers. Product line depth is the number of product items in a product line. Firms modify existing products by changing their quality, functional characteristics, or style.