explain the three steps in target market selection market segmentation, market targeting and product positioning with suitable example
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Hope it helps
Explanation:
Step One – Define the market. ...
Step Two – Create market segments. ...
Step Three – Evaluate the segments for viability. ...
Step Four – Construct segment profiles. ...
Step Five – Evaluate the attractiveness of each segment. ...
Step Six – Select target market/s. ...
Step Seven – Develop positioning strategy.
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