Art, asked by Hbhadouriya8143, 2 months ago

Explain the use and gratification theory to your siblings who is a binge-watcher of a specific series

Answers

Answered by dhamaakshita95
1

Answer:

Uses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. ... It assumes that audience members are not passive consumers of media.

Similar questions