Question

explain the use of services cape?
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Answer 1

Answer:

Servicescape is a model developed by Booms and Bitner to emphasize the impact of the physical environment in which a service process takes place. ... In other words, the servicescape refers to the non-human elements of the environment in which service encounters occur.

Answer 2

$\bold{Question}$

explain the use of services cape?

$\bold{Answer}$

The service environment includes all aspects of the organization's physical facility (servicescape) as well as other tangible aspects of tangible communication. The service environment is used as a criteria in evaluating services by consumers.

Why is Servicescape important?

The servicescape is important because it can either enhance or suppress these emotions. We also examine the effect of overcrowding on the perceived quality of the servicescape, and on the level of excitement experienced by consumers.

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