Explain the various components of excellent business letter
Answers
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various components of excellent business letter
1. The Opening. You need to start off with something that will immediately capture and hold your readers’ attention
2. The Description or Explanation. Now you have to introduce readers to what you’re all about -- what product or idea you’re trying to sell them
3. The Motive or Reason Why. Here you move past the intellectual and into the emotional. Readers should long for your product, or feel motivated to give to your cause, or desire to do whatever you’re trying to influence them to do
4. The Proof or Guarantee. Even when you make great arguments for your case, people may still be a bit skeptical
5. The Snapper or Penalty. Even if people are completely convinced that what you’re telling them is right and that they’d benefit from following your suggestions, you still have to get over their basic inertia
6. The Close. By this time, hopefully, you’ve got your readers eager and ready to take action. In the close, you tell them exactly what they need to do, with complete instructions for how to do it
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