Explain the various models of marketing communication mix
Answers
Explanation:
Marketing communication models are developed based on various studies that explain how communications work in marketing a product.They act as important tools in understanding how communications work in real life marketing situations and for developing a communication strategy.
Sender —> Encoding —> Message —> Decoding —> Receiver
Like the above human model, Marketing communications too involves a communication message being sent from the Sender (which can be a company, product or a brand) to a receiver (who can be an audience, your target group, stakeholders or anyone whom you want to target your message)
A commonality shared by all elements of the promotional mix is that their function is tocommunicate. ... The elements of the modelinclude: A. Source/Encoding—the sender or source of a communication is the person or organization who has information to share with another person or group.