Explain the various steps involved in preparing a marketing plan?
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1.Research
2.Target in market
3.Goals & objectives
4.Strategies
5.Consumers satisfaction & needs
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The various steps involved in preparing a marketing plan includes the following:
- The marketing plan starts with determining the aim and objectives of the marketing venture and then conducting the environmental analysis.
- Marketing plan involves determining the 4Ps of marketing – Place, Product, Promotion, and Price.
- After these aspects are determined, then a thorough demographic analysis of the target customer must be done.
- Finally, a financial budget must be drawn up to understand how much money would be required to carry the marketing plan in place.
The different steps of preparing a market plan start from a thorough environmental analysis to market analysis and finally developing the financial budget.
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