explain three important roles of the south African media redard to the COVID 19 pandemic
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Answer:
Media is playing an important role in the COVID-19 response, even as it poses challenges to the industry.
New research shows between 80% and 90% of people consume news and entertainment for an average of almost 24 hours during a typical week.
The industry faces key challenges in the future of advertising and attention.
The COVID-19 pandemic is disrupting every industry. For the media sector, coronavirus creates both opportunities and challenges.
On the one hand, social distancing has led to a spike in at-home media consumption, and growing numbers are turning to news providers for timely and trusted information on the crisis. At the same time, some of the most valuable broadcast content – such as live sports – is being postponed or cancelled, leading to spending reallocations by advertisers and a subsequent drop in income for media companies.
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