Question

Explain Town matrix and portfolio matrix

Answer 1

Answer:

TOWS Matrix can be defined as the tool to analyze, generate, compare, and select the business strategies to attain the overall goals and objectives of the company such as higher sales, increased profits, and enhanced brand value amongst other crucial ones.

portfolio matrix is a visual way of defining the potential of a product to make profits for the company by placing it in the matrix based on its market share in the industry and the future growth in that industry.

Answer 2

Answer:

portfolio Matrix is used to define a product in term of both growth in their industry and the specific market share

Explanation:

Tows Matrix can be defined as the tools to analyse generate compare and select the business strategies to retain the overall goals and objectives of the company such as highest sales increase profits and enhanced brand value amongst other crucial ones.