Business Studies, asked by harshasss4842, 11 months ago

Explain two dimension that are made to build ge 9 cell matrix

Answers

Answered by Anonymous

The GE-McKinsey matrix is an important tool for managing a product portfolio. ... scarcity is affecting the decisions the companies make. .... Make a list of factors. The ...

Answered by AfreenMohammedi

Answer:

The GE matrix was developed by Mckinsey and Company consultancy group in the 1970s. The nine cell grid measures business unit strength against industry attractiveness and this is the key difference. Whereas BCG is limited to products, business units can be products, whole product lines, a service or even a brand.

Previous Question

Next Question