explain two types of merger
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Mergers are a way for companies to expand their reach, expand into new segments, or gain market share. A merger is the voluntary fusion of two companies on broadly equal terms into one new legal entity. The five major types of mergers are conglomerate, congeneric, market extension, horizontal, and vertical.
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The three main types of Merger are :
Horizontal Mergers which increase market share, Vertical Mergers which exploit existing synergies and Concentric Mergers which expand the product offering.
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