explain various methods of sales promotion.
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METHODS OF SALES PROMOTIONS
There are four methods involved in sales promotions :
1. Consumer sales promotions
2. Trade sales promotions
3. Business to business promotions
4. Sales persons promotions
1.Consumer sales promotions :
Consumer sales promotion is a marketing technique that is used to entice customers to purchase a product. The promotions typically last for a set period of time and are used to achieve a specific purpose, such as increasing market share or unveiling a new product.
2.Trade sales promotion:
Trade sales promotion is a promotional incentive directed at retailers, wholesalers, or other business buyers to stimulate immediate sales. The objectives of trade promotions can be to influence retailers to carry a new product, rejuvenate stagnant sales, and keep products well-stocked.
3.Business to business promotions:
Business-to-business (B2B), also called B-to-B, is a form of transaction between businesses, such as one involving a manufacturer and wholesaler, or a wholesaler and a retailer.
4.Sales persons promotions:
Sales promotion includes several communications activities that attempt to provide added value or incentives to consumers, wholesalers, retailers, or other organizational customers to stimulate immediate sales. These efforts can attempt to stimulate product interest, trial, or purchase.
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