Question

"explain what apple did with the publishers and why courshero

Answer 1

Initially, Apple was the leader in their industry selling more than 100,000 lls by the end of1980 until IBM entered the PC market in 1981.IBM offered computers with faster processors speed and better software. Therefore,Apple lost their leadership on the market.However, after being pushed into new markets (desktop publishing and education)Apple’s market share stabilized and became the most profitable PC Company in theworld. Apple offered its customers a complete desktop solution, including hardware,software, and peripherals that allowed them to simply “plug and play.” Apple also stoodout for typically designing its products from scratch, using unique chips, disk drives, andmonitors.But what really made a difference in the PC sector was the ease of use, industrialdesign, and technical elegance of Mackintosh. Their customers love the look and designof their products and become more than loyal to the brand. Therefore Apple priced theircomputers high because their customers recognize great value and quality of theproduct.To compete in a lower priced type of computers, Apple also chose to sell different kindsof computers. Adding, Microsoft was a great supporter of the company by investing in itthrough a five-year commitment to develop core products.Another action that put Apple in the lead of their sector was the launching in 1998 of awebsite to set up direct sales.All these initiatives were taken in accordance to Jobs ideas. He bet for easiness, clarityand design. That is the reason why Apple has one of the most narrow products line thatbelieve in focus, not variety. At some point he knew what the customer wanted beforethe customers itself realized. Jobs believed in a “closed door policy” until new hires couldbe trusted with company secrets.Finally, Apple showed his concern about environment and presume of offering theworld’s “greenest lineup of notebooks” that were energy efficient and used recyclablematerials, their computers. Their campaigns wanted to show that they were truly differentbased on the competitive advantages we already explained above.