Question

Explain what is meant by internal marketing and evaluate how it enables companies like Apple reach their goals

Answer 1

Answer:

Internal marketing is the promotion of a company's objectives, products and services to employees within the organization. The purpose is to increase employee engagement with the company's goals and fostering brand advocacy.

Answer 2

Answer:

Internal marketing empowers sales staff to be authentic and increase customer engagement. Effective internal marketing builds a strong company culture where workers are loyal to the brand and work for more than a paycheck. Strong business cultures create happier workers that are more productive. For example, Apple has a unique organizational culture that emphasizes innovation, creativity, and expertise.

Explanation:

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