Explain whether adequate plans beforehand could have helped maggi to anticipate the problem . Justify your answer .
Answers
Answer:
Case Study: Maggi A Nestle product
Explanation:
Nestle is a world famous company and it makes products like Maggie,Nestle coffee,chocletes and many more products which are liked and consumed all over the world.The most famous product of Nestle is "Maggi".Si ce past 30 years Maggie noodles have become a household name and is quite famous among children.
But in the year 2015,it was proved that Maggie noodles contain lead particles and are unsafe for consumers.It did attack the 30 year reputation of Nestle but Nestle did not respond back.Today the silence ahs resulted negatively as the number of consumers have moved away and started to use other noodles.
According to me,Nestle could have planned beforehand in the following ways:-
1. Accept the allegations- It isn’t just one lab so either it is a national conspiracy against the product or there is some issue with what is being measured.
2. Show that you believe in your product
If Nestle believes that the product is safe and the allegations baseless, it would be wise to show their staff eating Maggi in the staff canteens. The CEO and CMO should be on TV eating Maggi and explaining why the problem will not recur.
3. Invest in the Consumer
Since the writing on the wall is clear, do a temporary stop-sale of the product till it is clear that the product is safe. Yes, it is a big loss today. But in the current scenario Maggi is losing 30 years of goodwill and future sales. At least in states where the ban has not been invoked, replace stocks with a fresh batch.
4. Root cause analysis
What would cause these results? Could it be variations in water? Contamination of the raw materials? Is it just one flavour or all? Can you provide samples from other countries for testing?
4. Educate the Consumer
You and I know that Maggi isn’t a meal replacement. But advertising does position it as a healthy after-school meal. What we need to tell consumers is the correct proportion of Maggi in their diet i.e. once a week or twice a week. And that too with veggies added.