Explain Which Segmentation Variables Would Be Most Important To Marketers Of The Following Products: Vitamins, Credit Cards, Coffee?
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Demographic. Demographic segmentation is the most often used approach because we can count the number of individuals within a segment who have similar characteristics such as gender, age, educational background, marital status, occupation, and income.
VITAMINS.
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Demographic. Demographic segmentation is the most often used approach because we can count the number of individuals within a segment who have similar characteristics such as gender, age, educational background, marital status, occupation, and income.
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