Question

Explain which segmentation variables would be most important to marketers of the following products, Vitamins, credit cards, & coffee

Answer 1

Answer:

Demographic. Demographic segmentation is the most often used approach because we can count the number of individuals within a segment who have similar characteristics such as gender, age, educational background, marital status, occupation, and income.

VITAMINS.

Answer 2

Answer:Answer: demographic segmentation

Age variable

Income variable

Explanation:

Vitamin - age variable

Coffee _ age variable

Cards _ income variable

These three are demographic segmented .

Urooj tariq

Arid University