Explain why 4ps marketing mix framework becomes inadequate in marketing services.
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The 4ps marketing mix framework becomes inadequate in marketing services.
Explanation:
- The marketing mix is the model for the business and is centered around the price place and promotions.
- Hence marketing mix refers to the broad range of the decision making mix refers to a road level of the decision and making including the price, promotion, and product and place.
- Due to growing influence of the Web, the 4P system of marketing is  difficult to work with B2B business in conducted today.
- Thus in order to have specialized sets of the services that normally consists of the seven P's system this process, people, and physical evidence as an extension that is more applicable to the service marketing concepts.
- As there have been different types of the service marketing mix. As notably consisting of the 8Ps, comprising the 7 Ps above extended by 'performances services are intangible assets and need to be performed with a specific amount of time and specific conditions.
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- brainly.in/question/3489172 answered by Tadex.
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