Explain why it is important for all departments of an organization—marketing, accounting, finance, operations
management, human resources, and so on—to “think consumer.” Why is it important that even people who are
not in marketing understand it?
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Explain why it is important for all departments of an organization—marketing, accounting, finance, operations
management, human resources, and so on—to “think consumer.” Why is it important that even people who are
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