Explain why MNCs such as Coca Cola and PepsiCo, Inc., still have numerous opportunities for international expansion.
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ANSWER: Coca Cola and PepsiCo still have new international opportunities because countries are at various stages of development. Some countries have just recently opened their borders to MNCs. Many of these countries do not offer sufficient food or drink products to their consumers.
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There is a chance for these companies as many countries are still developing and have growth prospects.
- Because different nations are at different phases of growth, Coca-Cola and PepsiCo still have new chances abroad. Some nations recently allowed MNCs access to their borders.
- Many of these nations don't provide their citizens with such options. So, these businesses may simply establish a foundation there.
- As older consumers retire from the market, more and more new customers are being added. Every generation, the whole beverage sector turns over.
- The drinks are popular among teenagers. While athletes are attracted to sports beverages, middle-aged look for reduced sugar choices. These businesses sell products for consumers of all ages and palates.
- Innovations in flavours and packaging also provide novel usage scenarios and boost consumption rates. Products are now more accessible thanks to new distribution platforms, which promote impulsive purchasing.
- Consumers are eager and able to spend their increasing money on discretionary goods like Pepsi-Co and Coca-Cola Company products as GDP increases.
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