Explain why NIVEA used football sponsorship to help increase its sales of NIVEA FOR MEN products
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Explanation:
The sole reason for this is that men love football. They are obsessed with football players. The one thing which human beings have the tendency to do is that they copy the activities of people they admire. This is called demographic effect.
NIVEA used football sponsorship to help increase its sales of NIVEA FOR MEN products, because they knew that if the football players got associated with their products, their fans will definitely buy them. You can see this all the time with players, celebrities,etc. We follow the fashion sense, style, of people in frame.
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