Question

Explain why the chain of distribution is not complete until it reaches the consumer

Answer 1

EXPLAINATION:

A distribution channel is a chain of business and intermediaries through which a good and service passes until it reach the final buyer or the end consumer .Distribution channels can include whole saler, retailer , distributor and even the internet.

REASON:

The reason for the distribution chain is not complete until it not reaches the end is that the end consumers are buyers direct from the manufacturer.

TYPES OF DISTRIBUTION CHAIN:

There are two typesvof distribution chain indirect and direct.Direct are those which doesn't involve any process between consumers and manufacturers.indirect involves many processes between them as given above.

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Answer 2

The path through which goods and services travel from the vendor to the consumer or payments for those products travel from the consumer to the vendor. A distribution channel can be as short as a direct transaction from the vendor to the consumer, or may include several interconnected intermediaries along the way such as wholesalers, distributers, agents and retailers. Each intermediary receives the item at one pricing point and movies it to the next higher pricing point until it reaches the final buyer. Coffee does not reach the consumer before first going through a channel involving the farmer, exporter, importer, distributor and the retailer.