Question

Explain with real-life examples and illustration how marketing management activities are carried out at the managerial level to achieve the corporate objectives.

Answer 1

Everything you need to know about marketing management. Marketing Management performs all managerial functions in the field of marketing.

Marketing Management identifies market opportunities and comes out with appropriate strategies for exploring those opportunities profitably.

It has to implement marketing programme and evaluate continuously the effectiveness of marketing-mix. It has to remove the deficiencies observed in the actual execution of marketing plans, policies, and procedures. It looks after the marketing system of the enterpriseManagement is the process of getting things done in an organised and efficient manner. Marketing management aims at efficient operation of marketing activities.

Marketing management smoothen the process of exchange of ownership of goods and services from seller to the buyer. Marketing management, like all other areas of management comprises of the function of planning, organising, directing coordinating and controlling.

Learn about:- 1. Definition of Marketing Management 2. Marketing Concept 3. Features 4. Importance 5. Functions 6. Process 7. Scope 8. Marketing Mix 9. Marketing Decision Making 10. Orientation 11. Issues.

What is Marketing Management: Introduction, Definition, Concept, Importance, Functions and Process

Content:

Introduction to Marketing Management

Definition of Marketing Management

Marketing Concept

Features of Marketing Management

Importance of Marketing Management

Functions of Marketing Management

Process of Marketing Management

Scope of Marketing Management

Marketing Mix

Marketing Decision Making

Marketing Management Orientation

Issues of Marketing Management

What is Marketing Management – Introduction

In considering how the individual selling unit in the marketing system operates, we will investigate the question- What is market­ing management? Some readers will be students who intend to be in marketing management, others already are marketing manag­ers, and still others may be in related activities that bear on mar­keting management in either a managerial or a regulative capacity.