Explore the role of digital media in present circumstances of lockdown this is a ppt pls write
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The ongoing CoVid-19 pandemic has managed to impact everyone’s life… from being stuck in our homes or away from it; to the way we spend our time and the priorities we have today. Economy seems to have slowed down to a snail’s pace. With no newspaper being delivered at your doorstep, advertisers have stopped advertising in print, and obviously due to the lockdown, organizations are not investing in Outdoor Marketing. While the coronavirus is much to be blamed for this slump in traditional ways of marketing, consumption of online content, social media and OTT platforms have surged big-time. Hence a lot of companies are discovering the many merits of advertising their products online while keeping in touch with their consumers.
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