expository paragraph : Role of advertisement in the Business World
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Explanation:
Businesses can access audiences by advertising via a variety of media. Radio, television, print and digital are the big outlets for advertisers. Numerous creative options also exist, such as gas pump ads, ads in bathrooms and other eye-catching media. Radio, television and print are considered traditional media, whereas digital covers everything online. Within the digital space, ads arrive via streaming radio and television, paid search, social advertising and display or banner ads. All of these media enable a business to deliver their advertisements and to measure response and sales increases as a result of the ad. Some digital media offer extremely granular data to measure not only the response but also how those respondents behave. This data is then used to improve the selling platform to increase conversions based on successful behavioral traits.Advertising drives brand awareness and builds trust with potential customers. Simply seeing your business name more often than you see that of the competition will help in the long run. As an example, many Fortune 500 brand advertisements do not focus on their product. They buy so much exposure that simply pushing their logo and name has a positive return. Partnering with non-profits in advertisements is another method of increasing awareness and positive associations. Even donating to local organizations that show your brand on their media in return, is a form of positive brand association and unintentional advertising.