Extent of reliance of the multinational on its home country domestic market
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According to Dowling, these variables are cultural environment, the industry with which the Multinational is primarily involved, the extent of reliance of the multinationals on its home country or domestic market and the attitudes of senior management in international operation.
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• According to Dowling, these variables are cultural environment, the industry with which the Multinational is primarily involved, the extent of reliance of the multinationals on its home country or domestic market and the attitudes of senior management in international operation.
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