External communication
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Definition of External Communication. External communication is the transmission of information between a business and another person or entity in the company's external environment. Examples of these people and entities include customers, potential customers, suppliers, investors, shareholders, and society at large.
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DEFINITION
External communication is the transmission of information between a business and another person or entity in the company's external environment. Examples of these people and entities include customers, potential customers, suppliers, investors, shareholders, and society at large.
EXAMPLE
Advertising.
Activism.
Advocacy.
Catalogs.
Community Service.
Content Marketing.
Crisis Communications.
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