Extra notes for the chapter
"ADVERTISING AND DEMOCRACY "
Answers
Answer:
There is a close relation between advertising and democracy, media helps in forming a cultural and political diversity. Advertising communicates the policies and politics of the government to the society so that the citizens can make informed political choices
Answer:
ADVERTISING:TODAY WE ARE SURROUNDED BY ADVERTISEMENTS OR ADS AS WE CALL THEM .WE WATCH THESE ON TELEVISION,LISTEN TO THEM ON RADIO,SEE THEM ON THE STREETS AND MAGAZINES.EVEN TAXIS AND RICKSHAWS CARRY ADVERTISEMENTS ON CINEMAS,WE SEE ADVERTISEMENTS BEFORE THE FILM BEGINS AND AN THE INTERNET,THEY OFTEN POP-UP WHEN WE GO INTO DIFFERENT WEBSITES.ADVERTISEMENTS DRAW OUR ATTENTION TO VARIOUS PRODUCTS AND DESCRIBE THEM POSITIVELY SO THAT WE BECOME INTERESTED IN BUYING THEM.
THERE ARE VARIOUS WAYS IN WHICH ADVERTISING LINKS TO ISSUES OF EQUALITY IN A DEMOCRATIC SOCIETY.
ADVERTISING A PRODUCT COSTS A LOT OF MONEY .USUALLY,CRORES OF MONEY ARE SPENT ON ADVERTISING A BRAND.PRODUCING AND SHOWING ADVERTISEMENTS IN THE MEDIA IS VERY EXPENSIVE.BECAUSE THERE ARE SO MANY ADVERTISEMENTS ON THE MARKET TODAY,COMPANIES HAVE TO SHOW THE ADVERTISEMENTS AGAIN AND AGAIN TO HAVE IT STICK IN PEOPLE'S MIND.