Exxplain objectives of pricing policy.
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Five main objectives of pricing are: (i) Achieving a Target Return on Investments (ii) Price Stability (iii) Achieving Market Share (iv) Prevention of Competition and (v) Increased Profits! ... Objectives of a properly planned pricing policy should be logically related to overall managerial goals.
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Five main objectives of pricing are:
(i) Achieving a Target Return on Investments
(ii) Price Stability
(iii) Achieving Market Share
(iv) Prevention of Competition and
(v) Increased Profits!
Objectives of a properly planned pricing policy should be logically related to overall managerial goals.
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