fab india a leading brand for clothes etc was shammerred for nameing ik collection jash re riwaz write a diary
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HomeAll IndiaFabindia Pulls Ad After Backlash, BJP MP Says Diwali "Not Jashn-E-Riwaaz"
Fabindia Pulls Ad After Backlash, BJP MP Says Diwali "Not Jashn-e-Riwaaz"
Controversy over Fabindia's 'Jashn-e-Riwaaz" comes exactly a year after Tanishq, a jewellery brand owned by the Tatas, was abused for an ad trolls claimed promoted 'love jihad'
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All India Reported by Shonakshi Chakravarty, Edited by Chandrashekar Srinivasan
Updated : October 19, 2021 4:14 pm IST
New Delhi: Indian clothing brand Fabindia has withdrawn an advertisement for a clothing collection - called 'Jashn-e-Riwaaz' - after senior BJP leaders slammed the brand and accused it of 'defacing' Diwali by linking the festival to an Urdu term the company has said means "celebrations of rituals/festive celebrations".
The now-deleted social media post had this message: "As we welcome the festival of love and light, Jashn-e-Riwaaz by Fabindia is a collection that beautifully pays homage to Indian culture."
The ad read: "The rustle of silk... gleam of zari. The sparkle of jewels... fragrance of flowers in hair. The sweetness of mithai & happiness of homecoming. Let the festivities begin with 'Jashn-e-Riwaaz
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