factor such as product design,price,promotion,packaging,positioning and distribution results into marketing if yes then how
Answers
LEARNING OBJECTIVES
KEY TAKEAWAYS
Key Points
Considering the importance placed on the package, it is not surprising that a great deal of research is spent on motivational research, color testing, psychological manipulation, and so forth, in order to ascertain how the majority of consumers will react to a new package.
A common use of packaging is marketing. The packaging and labels can be used by marketers to encourage potential buyers to purchase the product.
Packaging is also used for convenience and information transmission. Packages and labels communicate how to use, transport, recycle, or dispose of the package or product.
Key Terms
marketing: The process of communicating the value of a product or service to customers.
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