Question

Factors affecting consumer behaviour in marketing

Answer 1

heya , here is ur answer frnd.

There are four major psychological factors that affect the purchasing behavior of consumers. These are:perception, motivation, learning, beliefs and attitudes.

hope it helps u frnd

Answer 2

The factors which influence consumer behaviour:

⭐Psychological (motivation, perception, learning, beliefs and attitudes)

⭐Personal (age and life-cycle stage, occupation, economic circumstances, lifestyle, personality and self concept)

⭐Social (reference groups, family, roles and status)