Factors affecting investment decision of working women
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Investor in Indonesia there are not many women. It make Jakarta Stock Exchange (JSX) have special program to make promotion for potential women investor. In recent years Indonesian have a new phenomenon that there are many women have been working. Women not only become housewife but also can be work to make additional income in the family. This make women become potential investors for JSX that there are not happened in the past view years ago.
This research used theory of planned behavior to describe more deeply about the link between beliefs and behavior. The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual’s behavioral intentions. The study used a self-administered questionnaire of a sample of women lecturer in university. Data will be analyzed with regression technique. This result indicated that only perceived behavioral control and risk preference influencing intention to buy financial product but not with subjective norms and attitudes.
This research used theory of planned behavior to describe more deeply about the link between beliefs and behavior. The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual’s behavioral intentions. The study used a self-administered questionnaire of a sample of women lecturer in university. Data will be analyzed with regression technique. This result indicated that only perceived behavioral control and risk preference influencing intention to buy financial product but not with subjective norms and attitudes.
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