Factors behind set up of amul in gujarat
Answers
Answered by
0
Key Success Factors –
1. The Amul Girl (The Amul Advertising Campaign)
The Amul girl is the advertising mascot used by the company to promote the brand. The brand has been cleverly using the cartoon figure in its longest running ad campaign, to instil an element of humour into its print ads. The content is liked by the people and results in better customer engagement. This increases the brand recall value for Amul. Hence, the Amul girl advertising campaign is often described as one of the best Indian advertising concepts.
2. Innovation
Amul has constantly been innovating – be it launching new products, creative marketing campaigns or challenging traditional societal trends to come up with better ones.
In the 1960’s, Amul became the first brand in the world to make skimmed milk powder from buffalo milk. Also with its three-tiered cooperative structure, Amul changed from traditional operations to a more cost-efficient and effective structure.
For its continuous innovation, the brand won the “CNN-IBN Innovating for Better Tomorrow Award” and “World Dairy Innovation Award” in the year 2014.
3. Strong Brand
Amul follows the Branded House Architecture way, wherein whatever they promote; they promote it under one common brand name – Amul. The prime focus is on promoting the parent brand rather than individual products which helps them gain more brand visibility and results in lesser marketing and advertising costs.
4. Efficient Supply chain
Amul follows a three-tier cooperative structure which consists of a dairy cooperative society at the village level that is affiliated with milk unions at the district level which in turn is federated to a milk federation at the state level. Milk is collected at the village dairy society, procured and processed at the district milk union and marketed at the state milk federation.
The greatness of this model lies in the fact that Amul was the first company to follow this model, and it was replicated all over the country under Operation Flood in the 1970’s. The model ensures that there’s efficiency and swiftness in operations.
The Amul model has helped India become the largest milk producer in the world.
5. Diverse Portfolio Of Products
With its diversified product portfolio, Amul has been able to cater to the needs of all the segments. From kids to teenagers, men to women, calorie conscious to health conscious, the company has ensured that it launches products for every segment. Providing value and benefits to its target segment, Amul has been able to build a strong brand association with its customers over the years.
1. The Amul Girl (The Amul Advertising Campaign)
The Amul girl is the advertising mascot used by the company to promote the brand. The brand has been cleverly using the cartoon figure in its longest running ad campaign, to instil an element of humour into its print ads. The content is liked by the people and results in better customer engagement. This increases the brand recall value for Amul. Hence, the Amul girl advertising campaign is often described as one of the best Indian advertising concepts.
2. Innovation
Amul has constantly been innovating – be it launching new products, creative marketing campaigns or challenging traditional societal trends to come up with better ones.
In the 1960’s, Amul became the first brand in the world to make skimmed milk powder from buffalo milk. Also with its three-tiered cooperative structure, Amul changed from traditional operations to a more cost-efficient and effective structure.
For its continuous innovation, the brand won the “CNN-IBN Innovating for Better Tomorrow Award” and “World Dairy Innovation Award” in the year 2014.
3. Strong Brand
Amul follows the Branded House Architecture way, wherein whatever they promote; they promote it under one common brand name – Amul. The prime focus is on promoting the parent brand rather than individual products which helps them gain more brand visibility and results in lesser marketing and advertising costs.
4. Efficient Supply chain
Amul follows a three-tier cooperative structure which consists of a dairy cooperative society at the village level that is affiliated with milk unions at the district level which in turn is federated to a milk federation at the state level. Milk is collected at the village dairy society, procured and processed at the district milk union and marketed at the state milk federation.
The greatness of this model lies in the fact that Amul was the first company to follow this model, and it was replicated all over the country under Operation Flood in the 1970’s. The model ensures that there’s efficiency and swiftness in operations.
The Amul model has helped India become the largest milk producer in the world.
5. Diverse Portfolio Of Products
With its diversified product portfolio, Amul has been able to cater to the needs of all the segments. From kids to teenagers, men to women, calorie conscious to health conscious, the company has ensured that it launches products for every segment. Providing value and benefits to its target segment, Amul has been able to build a strong brand association with its customers over the years.
Similar questions
English,
7 months ago