Question

factors of envirnoment scanning

Answer 1

Environmental scanning is a process that systematically surveys and interprets relevant data to identify external opportunities and threats. An organization gathers information about the external world, its competitors and itself.

Answer 2

Environmental scanning helps a business improve their decision-making process in times of risk to the external and internal environments the business is in.Process.
Information sources used
.Barriers
.Macro environment.
PESTEL analysis
.SWOT analysis.
Mesoenvironment.