Factors that can limit effective organization of marketing department
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The factors are internal, demographics and competitors.
- The factors affecting the marketing department organisation are -
- Internal - Different departments in the organization have their own set of goals, policies, and so on. This frequently results in contradictory circumstances.
- Competitors - Because marketing is linked to customer purchasing, the present status of the economy can have a direct impact.
- Demographics - The demographics of a place may have a big impact on marketing if an organisation is adopting a plan for a firm in that location.
- Socio - Cultural - If the marketer is not prepared, changes in the social-cultural milieu might also affect marketing. The interaction between culture and marketing methods is referred to as the social-cultural environment.
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