Fantastic Snack Company has spent months developing a new type of snack chip, but the chips are not selling. Which of the following is the most likely mistake Fantastic Snack Company made?
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The failure of the chips developed by the company can be due to numerous reasons.
Being a new type in the market, people are skeptical of eating them
The proper market research was not done before planning for the new kind, and test marketing was not done
The adequate advertisement was not given to hammer the brains with the brand.
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