Question

Fashion is a forceFashion is a force – a powerful force of constantly altering patterns of

change and growth. Its constant movement affects the fate of the designers

and manufacturers who distribute it, and of course, the lives of the

consumers, who follow what it dictates. All of its facets taken together add

up to a multimillion dollar industry. Fashion today means mega bucks.

Fashion is also a science. Surprising, isn’t it? However, it is well known that

it involves known facts and basic principles, and its actions and reactions

can be predicted, as these are based on those facts and principles.

Fashion is one of those distinct and unique trades that is highly dependent

on the environment and the changes that are continuously taking place in

it. These have to be understood by the designers if. they want to becomesuccessful.

For one to make it to the top in the fashion business and stay there, one

has to continue to discover and innovate to fulfil the needs and wants of the

customers. For this, most of the top designers such as Yves Saint Laurant,

Karl Lagerfeld, Clairborne etc all rely upon their creativity backed by years

of invaluable experience. In this line of work, instinct and intuition play a

very major role besides the knowledge of past successes and failures.

As the power of fashion to influence our lives grows, a number of

misconceptions about it continue to abound. The most common of these is

that the designers and retailers dictate what the fashion will be, by

accepting or rejecting the styles and trends that are offered. They are truly,

as one ‘fashion guru’ once said, “Variety vultures”. However, it is not so –

actually customers dictate the trends.

The second misconception is that fashion acts as an influence on women

only. However, actually, men today are as much influenced by, and

responsive to, fashion, as women. In point of fact, the male fashion industry

has been growing at a dizzying rate. Yes, there was a time when

menswear was not exactly worth talking about. It was staid and

unimaginative. But that does not mean that men did not dress up according

to the latest trends of the day.

There were changes in Western dressing that followed the dictates of the

designers and the fashionable elite trend-setters. These were the

drainpipes in the ‘60s, the popular safaris in the ‘70s, the denims in the ‘80s

and the ethnic wear that has caught on these days.

Fashion today is more lifestyle oriented and quite practical. The modern

male and female want to dress differently for office and leisure. Designers

are becoming more daring so that the women as well as the men have a

wide choice. There are different designs for every moment of a busy social

schedule – from work, lunch to afternoon tea, cocktails, dinner and gala

banquets.

Lastly, fashion is the force that causes women to raise and lower their skirt

length, straighten or fizz their hair and change from sportswear to dressy

clothes. Fashion is also that force which influences men to grow or shave

off their moustaches and beards, choose wide or narrow ties and lapels,

and change from casual jeans into three piece suits and tuxedo. It is indeed

this dynamic and varied force that adds spice and colour to our life. On the basis of your reading of the given passage, make notes on it

using headings and sub-headings. Use recognisable abbreviationsherever necessary (minimum 4). Supply an appropriate title to it.

(5)

(b)Write a summary of the given passage in 80-100 words.​

Answer 1

Explanation:

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