features of consumerism
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The social demand that marketing deliver a rising standard of living to those who want better and enriched quality of life for all citizens will inspire marketers to make greater progress in enhancing marketing efficiency and honoring ethical and moral values in production and pricing.
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A N S W E R
There are various components of consumerism:
- A consumer must be aware of his/her rights and should protect his/her rights.
- He/She should raise voice against exploitation.
- He/She should seek redressal of his/her complaints.
- Voluntary consumer organisations should encourage/guide/assist in safeguarding his/her interests.
- Government laws must protect the interest for the consumer.
- Business houses must adopt a code of conduct for regulating their activities.
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