few lines on moderate max 200 words
Answers
Answer:
Use the free Hemingway App
Copy and paste your email message into this app and lead what grade the readability tracks to, which phrases have simpler alternatives, and how many "hard to read" and "very hard to read" sentences your message contains.
2. Always add a close
Sales expert Jeff Hoffman advocates that every conversation or email you exchange with a prospect should include a close. Whether you're asking for more time, contact information, or their business -- always make sure you're asking for something.
Before writing your email, consider what your goal is for this communication and tailor your close accordingly. For example, if I want this email to yield a discovery call, I'll include that ask as the end, and build the rest of the email around it to support and encourage that close.
3. Don't waste important real estate
Your email opening line and greeting is incredibly important, so don't waste it on "Hi, my name is." Instead, try, "How can I make your life easier," or "I noticed your company recently ...".
Similarly, make your email closing lines powerful and intriguing with statements like, "I love ramen as well. Have you tried [restaurant name]?" or "Did the ebook you downloaded change the way you think about [topic]?"
4. Remove excess language
We tend to add extra words to our writing to soften our message. This is a tendency especially when we're asking for something or providing constructive feedback. Before sending your email, review for unnecessary language like. For example, here's a sentence before and after removing filler words:
Before: "I think it might be a good idea for us to come up with a few ideas that will help us present several scenarios to your executive team when we meet."
After: "Let's brainstorm several scenarios to present to your executive team next week."
Often, being successful in sales isn’t about doing more -- it’s about being more effective. Use the data here to sharpen your skills and improve your email strategy.
Originally published Oct 19, 2018 5:52:00 PM, updated October 29 2019
Topics:
Sales Emails
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