Fill in the blank: ______ is used to measure the size of your potential audience.
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instrument is used to measure the size of your potential audience
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The correct answer is: Reach . More info in: https://goo.gl/1AP5bf
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"Answer: Reach
Reach is one of the essential social media metrics. It helps us identify how far the message has spread in the social media and how many people identify with it. Thus, it is a measure of potential audience size.
Reach along with other engagement metrics helps us better understand the context and the acceptance of the message."
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