Question

Fill the blank: When optimising SEM campaigns, negative keywords _________ your ads from appearing when people search for things that aren’t relevant to your business.

A
prevent

B
secure

C
increase the chance of

D
decrease the chance of

Answer 1

Answer-
________

d) decrease the chance of.

Answer 2

"It increase the chance of the ads from appearing when people search something that are irrelevent to their requirement.

The negative keywords makes the stronger impact than the positive keyword.

They make people to think in different pattern and their reactions are based on the type of keywords used but the impact due to positive keyword is softer than negative."