Question

Finance

In your opinion, should the Sales function and team be separated from the Marketing Department? Why or why not?

In your opinion, should the Sales function be managed within the Marketing Department? Why or why not?

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Answer 1

Answer:

When separated and left to focus on each of their respective strengths, sales and marketing can work to improve both the current and future status of a business, allowing it to continuously build relationships with customers and grow.

Explanation:

Answer 2

Product designers learned years ago that they’d save time and money if they consulted with their colleagues in manufacturing rather than just throwing new designs over the wall. The two functions realized it wasn’t enough to just coexist—not when they could work together to create value for the company and for customers. You’d think that marketing and sales teams, whose work is also deeply interconnected, would have discovered something similar. As a rule, though, they’re separate functions within an organization, and, when they do work together, they don’t always get along. When sales are disappointing, Marketing blames the sales force for its poor execution of an otherwise brilliant rollout plan. The sales team, in turn, claims that Marketing sets prices too high and uses too much of the budget, which instead should go toward hiring more salespeople or paying the sales reps higher commissions. More broadly, sales departments tend to believe that marketers are out of touch with what’s really going on with customers. Marketing believes the sales force is myopic—too focused on individual customer experiences, in
sufficiently aware of the larger market, and blind to the future. In short, each group often undervalues the other’s contributions.

So,Yes Sales function be managed within the Marketing Department.

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