Find a news article online or in a newspaper or magazine that uses several visuals
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When looking at a visual stimulus, the eyes make continuous and rapid movements known as saccades. With durations of roughly 150–200 milliseconds for planning and execution (Muir & Richardson, 2005), a saccade directs attention to the visual target and during which information processing is restrained (Pan et al., 2004; Rayner, 1998). Occurring between saccades, fixations are relatively motionless gazes associated with cognitive processing that take place over some minimum duration (Jacob & Karn, 2003; Josephson & Holmes, 2008). Viewers take in information when the eye is motionless, during fixations (Stanford Poynter Project, 2000). At least three processes take place while fixating: (a) visual stimulus encoding, (b) peripheral field sampling, and (c) preparation for the next saccade (Pan et al., 2004; Viviani, 1990). According to Pieters, Rosbergen, and Wedel (1999) fixations are an important characteristic of visual attention and their duration, position, and pattern should be determinants when assessing a visual display’s potential to gain attention.
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