Find the brand value of famous company as a percentage of its total equity value
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This approach combines three elements — effective market share, the sum of market shares in all segments, weighted by each segment's proportion of total sales; relative price, a ratio of the price of goods sold under a given brand, divided by the average price of comparable goods in the market; and durability
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Explanation:
Brand value is the overall value of the brand. This value is theoretically calculated by adding the value of the product as a commodity + the value added by the brand name.
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