Question

Find the brand value of famous company as a percentage of its total equity value

Answer 1

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This approach combines three elements — effective market share, the sum of market shares in all segments, weighted by each segment's proportion of total sales; relative price, a ratio of the price of goods sold under a given brand, divided by the average price of comparable goods in the market; and durability

Answer 2

Explanation:

Brand value is the overall value of the brand. This value is theoretically calculated by adding the value of the product as a commodity + the value added by the brand name. 

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