Find three examples of firms that pioneered a new product in a new market and were able to achieve long-run success based on that entry. Find three examples of firms that were not the pioneers but entered later to eventually overtake the pioneer as market leader. In your opinion, why were the successful pioneers successful, and why were the unsuccessful ones unsuccessful?
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Three examples of firms that pioneered a new product in a new market are given below : Digital music players, such as Apple's iPod, that has new delivery methods (downloadable music) and new media (podcasting). Microsoft's video gaming system market with their Xboxes. Procter and Gamble's -Tide product line
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