five objectives of sales promotion
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Bridge between Advertising and Personal Selling: ...
Introduction of New Products: ...
Attracting New Customers: ...
Inducing Present Customers to Buy: ...
Increasing Sales during Off-Season: ...
Encouraging Business Buyers: ...
Improving the Public Image of the Firm:
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Answer:
The objectives of a sales promotion is to
increase consumer demand,
stimulate market demand,
to get potential buyers to heed a call to action,
increase the size of purchases and improve product availability using media and non-media marketing communications.
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