Question

Flipkart is an e-commerce company founded in the year 2007 by Sachin Bansal and Binny Bansal. The company is registered in Singapore, but has its headquarters in Bengaluru, India. The company seeks to increase traffic (more clicks on their products) and boost sales and revenue through integration of Mobile Apps, Display, Pay Per Click and search Engine Optimization. In order to dispel the fear of people related to shopping online, Flipkart was the first company to implement to popular ‘Cash on Delivery’ facility. All the products sold by the company under a particular category may have different return/replacement period. Flipkart allows multiple payment options such as cash on delivery, credit or debit card transactions, net banking, e-gift voucher and card swipe on delivery. The company operates both ways when an order is received.The products for which it holds inventory are dispatched by it directly. For the products they do not store in inventory, they just send the order received by them to the supplier who ships it. The company plans to spend about ₹ 75 crores on e-commerce advertising in the year 2016.Flipkart reserves the right to terminate your membership and/or refuse to provide you with access to the website if it is brought to Flipkart’s notice or if it is discovered that you are under the age of 18 years. This is because as per the Indian contract Act, 1872, the minors, un-discharged insolvents, etc. are not eligible to use the website. In context of the above case answer the following questions: (i)The company seeks to increase traffic (more click on the product) and boost sale and revenue. Identify the plan used by Flipkart in these lines. (a) Objectives (b) Strategy (c) Policy (d) Methods (ii)Boost sales revenue through the integration of Mobile App, Display, Pay per click and search engine optimization. Identify the plan used by Flipkart in these lines. (a)Objectives (b)Strategy (c)Policy (d)Methods (iii)In order to dispel the fear of people related to shopping online, Flipkart was the first com

Answer 1

Explanation(i):

(a) objective

increase traffic

boost sales

(b) strategy

to increase traffic

they need advertise and improve user experience

to boost sales

massive discount

(c) policy

under 18 age can use by under thier parents guidlines

(d) method

by improving app and improve by making it simple

by buying mass amount stock when prices are low

Explanation(ii):

by improving and hiring computer scientist